Demographics:
The Primary Demographic is recent immigrants who have lived here 8 years or less. These readers are primarily from Mexico, work in blue-collar level jobs and have limited English skills. Most maintain full-time or part-time positions; many have multiple jobs. The Secondary Demographic is Latino Professionals. This segment is bilingual and consumes mainstream media, however, use Gente to stay informed on news and events occurring within the Latino community. Readers range between 25-65-years-old.

Distribution:
20,000 copies. Published every Thursday. Every weekend 10,000 latino households receive Gente at their doorstep, the other 10,000 are distributed to over 300 locations throughout the Twin Cities and surrounding suburbs. Readership is estimated at 70,000 (3.5 readers per household).

Audit Circulation:
Gente de Minnesota's circulation is audited with CAC, the leaders in community papers auditing. No other newspaper in the region can offer this guarantee to its advertisers.

CAC has issue a statement about Gente de Minnesota's circulation, to access a copy of the report click here.

Special Issues:
Gente de Minnesota publishes special supplements throughout the year for events like Cinco de Mayo, Hispanic Heritage Month and Christmas.