Event Marketing

As the Latino community continues to grow and develop so do the methods of marketing to this group of valuable consumers. Gone are the days where one advertisement placement before Cinco de Mayo or during Hispanic Heritage Month is considered effectively marketing to Latinos. Simply putting an ad in a Spanish newspaper every week will not guarantee that you will attract Latino consumers. The Minnesota Latino community has grown more sophisticated. There $3.1 billion purchasing power has not gone unnoticed. The competition to gain the business of this group has increased. Using a combination of traditional advertising and new, alternative ways of reaching Latino consumers such as event marketing will help your business stand out from the rest.

Event Marketing
Several large festivals and events with great sponsorship and exhibit opportunities already exist in the Latino community. Following are some examples.

Lake Street Festival 2008

This is a new event taking place in Lake Street. It’s a celebration of the diverse Hispanic community that has made Minnesota home.

The Lake Street Festival will honor all the different Latino cultures by celebrating the contributions they have made as entrepreneurs and business owners along this great avenue – Lake Street. 

The celebration is held in the hearth of the Latino community of Minneapolis, the corner of Lake St. and Bloomington Ave S. extending for 3 blocks to the west.

Everyone is welcome.  The Festival includes entertainment and activities  for all ages. In its premiere, the event attracted aprox. 20,000 attendees in 2007. To be part of the 2008 celebration please contact our offices.

 

Chica "Vida y Sabor" 2008

The most popular Latino Beauty Pageant Contest of the Twin Cities, with an average attendance has been over 1000 every year for the last 5 years.

Its has become a night of glamour, music and fun that no young Latino want to miss. The winner is selected with the people’s vote issued via the Internet and with a jury of local personalities the day of the event.

Job Fairs

Yearly event organized with CLUES where employers can look for for talent and staff in our community.

 

For sponsorship opportunities contact our offices: 612-729-5900 or by email sales@lcnmedia.com