The most effective way to reach Latinos in Minnesota
consulting + marketing + communications + event management
multimedia placement / management + public relations + graphic & web design
cultural proficiency training & community engagement services
WHO WE ARE
LATINO BUYING POWER
US Latino buying power grew to $1.5 trillion in 2015. Latinos will account for 10.6% of total U.S purchasing power by 2019.
(Source: Nielsen and Selig Center)
Purchasing power of Latinos in Minnesota grew to $5.4 billion in 2012.
(Source: Selig Center)
Latino Share of Minnesota’s population grew from 2.9% in 2000 to 4.8% in 2011. This means that 1 in 11 Minnesotans are Latino.
(Source: American Immigration Council)
Latino Communications Network was founded in April 2000. We began operations by brokering print and radio advertising for market leading Latino newspapers and radio stations and managing the Spanish-language yellow pages, the Minnesota Hispanic Directory. Later that year, we launched Vida y Sabor, Minnesota’s first Latino entertainment magazine. As the interest of our clients grew beyond print advertising, LCN Media expanded its services to provide event sponsorship and independent events. In 2005, in partnership with Davidson Media, Latino Communications Network seized the opportunity to enter the broadcasting industry in Minnesota by launching “La Invasora 1400 and 1470” radio stations. LCN Media operated the stations for the next eight years.
We have extensive expertise placing earned and paid media in Latino print, radio, TV, digital and social media locally and nationally. Our goal is to bring the Hispanic/Latino market to your business, and your product or service to the Hispanic/Latino community.
In 2015, LCN Media became part of Newpublica to further strength its position as a leader communicator between business and Minnesota’s Latino community.
SERVICES AND PUBLICATIONS
Latino Communications Network is committed to create innovative media and marketing services to remain the most effective way to reach Minnesota’s Latino community.
Total audience of the Latino Communications Network: Over 100,000 weekly + 100% Spanish
Media outlets: print + radio + tv + digital + social media + events
MINNESOTA’S LATINO MARKET TOTAL MEDIA COVERAGE
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